Hi, I’m Rachel — a creative director and brand strategist with 15+ years of experience helping brands tell better stories, scale smarter, and connect more deeply. Whether leading a full visual rebrand at Shutterfly, developing campaign libraries for Taco Bell franchise groups, or launching high-impact content for lifestyle clients, I bring a bold creative vision paired with systems that actually work.

I’ve built and led creative teams, art directed for digital, print, and OOH, and crafted visual identities that align with evolving business goals. My background in photography gives me a sharp eye for detail — but it’s the strategy, storytelling, and cross-functional collaboration that bring it all together.

I’m always looking to work with brands and teams that want to push boundaries, craft meaning, and spark connection.