MAUD BORUP

CLIENT
Maud Borup

ROLE
Art Director · Producer · Photographer · Stylist · Retoucher

SCOPE
Brand Photography · E-commerce & Lifestyle Imagery · Visual Identity Development · Production on a Budget

THE ASK
Maud Borup needed a cohesive, ownable visual identity to stand out across retail partners, direct-to-consumer channels, and trade presentations, but with very limited production resources.

I transformed a literal back room into a functioning photo studio, using creative lighting and styling solutions to deliver high-impact images on a shoestring budget.

I produced and shot both lifestyle and e-commerce imagery for use across their site, social platforms, and retail partnerships including Target, Walmart, Big Lots, and Macy’s. Beyond digital, my visuals became part of the brand’s physical identity, showing up on semi trucks, warehouse walls, office décor, and national trade booths.

I didn’t just shoot product. I helped shape the visual language of the entire brand.

What started as back-room photography became the backbone of a national brand’s presence. From vendor listings to aisle end-caps to billboards on wheels.

The visuals supported growth into new retailers, helped elevate their seasonal campaigns, and gave internal teams a stronger sense of brand pride (evidenced by the office walls and semi trucks now wearing my work).